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Thursday, May 19, 2022

ITZY Voltage

ITZY break into Japan as they released their first Japanese Single titled "Voltage" on April 6, 2022.

The single has 4 tracks, title song 'Voltage' and b-side 'Spice,' along with their instrumental versions. The music is published and distributed under Warner Music Japan. Total playtime is 13 min 45 secs.
JYP Entertainment initially cut ITZY promo/teasers for the MV as well as for the individual members ahead of the release. 

Music: The title song Voltage is all about strong rap and rock sounds. It also contains a message of going forward with confidence. It somewhat serves as a successor to LOCO released last year. The music is kind of similar. It also carries the signature ITZY Bop beat but is very subdued and almost muted. Another highlight is a single line overlay (aa aa aa aa aa ....... ) the hums throughout the song. Since it has a fast paced rap and a good dose of English mixed in you almost forget it is Japanese but it's a KPop song. That's the irony when KPop groups release JPop songs.

Both LOCO and VOLTAGE break the trend of their first 3 KPop singles musically. 

Credits:
Lyricist: Mayu Wakisaka
Composer: Ayushy・Charlotte Wilson・Frankie Day・SELAH・THE HUB 88

MV: The MV is another ITZY masterpiece! The members are seen very bold and confident. The members seen dancing to a military style choreography sporting Racing Bikes for good measure. Sparks are sure to fly. The production again is very high value one and big bucks were spent for sure including filming the MV, CGI (a lot of graphics eyewash in store) and other Post Production activities. The camera work is again excellent. Awesome job done here to present the MV so it appeals to MIDZYs and Global Fans in just first look.

Music Video on YouTube

Special Performance:

Video Description on YouTube:
The music video of the first Japanese original single "Voltage" (reading: Voltage) has been released!

The released music video is a work that fully packs ITZY's energy, centering on the set of the bike, sparks, and garage, which is the concept of the jacket picture, and matches the lyrics of the chorus "Voltage up". One of the highlights is the powerful dance and the crown dance of the ending, which is also a staple of ITZY.

"Voltage" is a speedy and energetic song based on RAP with a rock sound added, and the energy of ITZY is likened to "Voltage", with the desire to move forward with full energy. Only one song.

In addition, advance delivery of "Voltage" will start at the same time. Prior to the release of "Voltage" on April 6, you can download and listen to it!

Tracklist:
"Voltage" - 3:41
"Spice" - 3:11
"Voltage" Inst. - 3:41
"Spice" Inst. - 3:11

Oricon & Billboard Charts: 'Voltage' debuts at #2 on the Oricon Daily Singles Chart with 21,467 sales.

According to Billboard Japan, 'Voltage' debuted at #2 with over 40,000 copies sold, becoming their highest-selling first-week album sales on the chart and surpassing the group's Japanese debut album 'IT'z ITZY'.

Rating: 5 Stars out of 5. The song is so good you wonder why you ever heard LOCO before! Trust me!

Official Link

Listen on: 


Release: The single is available in 4 formats - Type-A, Type-B, Regular and Fanclub versions available on CD, CD+DVD, also on download and streaming.

Voltage Regular Edition is available on CDJapan for 1182yen (1300yen Tax incl. in Japan) & US$ 9.14. 
ITZY Voltage Links:
■ITZY JAPAN 1st SINGLE『Voltage』特設サイト https://www.itzyjapan.com/feature/vol... 
■ITZY JAPAN 1st SINGLE『Voltage』予約受付 https://itzyjapan.lnk.to/Voltage 
■「Voltage」先行配信 https://itzyjapan.lnk.to/Voltage_dg

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